Leveraging the seasonality of BOTOX searches to promote your practice Promoting BOTOX® year-round can make sense for a lot of practices and medspas, especially if your pricing is very competitive. But there are a few times a year when Google searches for BOTOX® spike dramatically. The biggest spike happens right around Thanksgiving, as people get … Read more

Preparing your Medical Practice for AI-powered search. AI-powered chatbots like Bing’s Copilot and Google’s Gemini are still in their early stages of adoption. But they will fundamentally change how patients research health issues and find local solutions to their problems. Leading research firms, like Gartner, even predict as much as a 25% drop in Google’s … Read more

Google Ads Strategies for Expanding a Medical Practice into Aesthetics Expanding a medical practice into aesthetics can be quite lucrative. The margins are great, and you can open up more revenue streams by hiring a qualified aesthetics nurse (assuming there is a strong flow of new patients). But if your core practice area is a … Read more

How user intent, stage of their purchasing journey, and emotional charge affect lead quality Should you focus your budget on Social Media ads (like Facebook/Meta), or on Google Ads? The short answer One simple way to look at this is to ask: “Would an average person make an impulsive decision to get this treatment on … Read more

Improving ROI by optimizing how your Front Desk handles incoming calls “Hi, I want to schedule a CoolSculpting treatment”, said the caller. “Can you call back tomorrow? The girl who schedules those isn’t here right now.” answered the receptionist. This was an actual conversation between a lead from a Body Contouring campaign and the receptionist … Read more

How to find and analyze your Google Ads Search Terms Reports Keywords vs Search Terms To understand why the Search Terms Report is so valuable, it’s vital to first understand the difference between Keywords and Search Terms. Keywords are used to target your ads to the right audience. Keywords come from you, the advertiser. You … Read more

A case study in why Medical Aesthetics Practices should always review their Search Terms Reports I recently did a Google Ads account audit for a medical aesthetics client who had a difficult time generating leads for their NeoGen Plasma campaigns. They had been running the ads for several months, but the lead count was very … Read more

What every medical practice should consider when running Display Ads on Google I remember running a Smart Display campaign for a MedSpa many years ago, using banner ads on the Google Display Network. In less than a couple weeks, we had generated 14 leads, and the results looked very promising. But there was one problem; … Read more

How layers of Outsourcing and Middleman Agencies waste ad budgets and destroy performance for medical aesthetics practices. When is the last time a medical marketing agency reached out to your aesthetic practice? My guess is fairly recently. Many practices I work with have told me they receive almost weekly calls from ad agencies caliming to … Read more